Emily Burns is responsible for Platform Product Marketing at Informatica. In that capacity, she has two principal roles. First, she evangelizes the benefits to be achieved from managing data as a key corporate asset, especially using the Informatica Platform. Second, she works to identify and communicate best practices and methodologies that demonstrate how to manage data as a corporate asset.
Prior to Informatica, Emily worked at Pegasystems and at TIBCO. While at Pegasystems, she led their case management product initiative. At TIBCO she was responsible for product marketing for the BPM suite. Emily holds a BS with majors in biochemistry and music, with an emphasis on piano performance. She is an avid reader, cook, and triathlete. Emily lives in Boston with her husband and two young sons.
Efficiency may be the most commonly used term in enterprise software
marketing - that or "ensure." And not without reason - efficiency is one of
the key value propositions of most enterprise software, from collaboration
tools, to productivity tools, to integration tools and beyond. At a certain
point though, the gains to be achieved from efficiency become smaller and
smaller and of lesser and lesser business significance.
This is resulting in a shift in focus from efficiency to effectiveness. At
times, these goals are twin, but in many cases, they are not - the most
effective allocation of resources may not be the most efficient - at least in
the short-term. Managing an organization with an eye toward effectiveness can
be a challenge, because business metrics are often tied to processes and
other types of "discrete" pieces of work, and how quickly/efficiently they
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Emily Burns is responsible for Platform Product Marketing at Informatica. In that capacity, she has two principal roles. First, she evangelizes the benefits to be achieved from managing data as a key corporate asset, especially using the Informatica Platform. Second, she works to identify and communicate best practices and methodologies that demonstrate how to manage data as a corporate asset.
Bob Evans
Max B
Alex Henthorn-Iwane
Mark van Rijmenam
Dan Ushman
Randy Roberts
Ross Brouse
Swarup Biswas
